INDUSTRY:
Fitness
YEAR:
2025
Turnista
about.
Turnista is a self-initiated SaaS product developed by Digital Craft to address a clear market gap: empowering fitness instructors to manage their class schedule, while enabling students to book and track attendance through a simple, mobile-first experience.
The product was designed based on insights gathered from the fitness community, identifying a need for intuitive tools to replace fragmented or manual systems. While currently paused, the project serves as a case study in designing scalable, user-centered platforms from the ground up.
challenge.
The core challenge was to serve two distinct user groups — instructors and students — within one coherent experience.
Instructors needed control, flexibility, and visibility over class schedules and attendance
Students expected a frictionless mobile interface to discover, book, and manage classes
Another key challenge was building trust and clarity into the booking flow, ensuring both user types had accurate, real-time information.
result.
Digital Craft designed a clean, intuitive product optimized for mobile-first usage, with a complementary desktop experience for instructors.
Key outcomes:
Streamlined class creation, management, and attendance tracking
Responsive UX tailored to both student and instructor needs
Design patterns aligned with modern SaaS usability expectations
Although the product is not yet live, Turnista showcases Digital Craft’s capability to lead product thinking, UX design, and cross-user journey alignment within a real-world SaaS context.
